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The postcard features a photo of Gasthof Alpenrose in Merano, showcasing the cultural and historical value of the building dating back to 1670. The postcard also mentions Albergo Rosa Alpina in Avelengo, highlighting the social aspect of hospitality and travel in the region. The reference to Ifinger mountain at 2552 meters adds a natural element to the cultural significance of the area. The postcard includes various recommendations and mentions a race in Haffinger, indicating a sense of community and activity in the region. The postcard also includes references to Italian postal services and historical figures like Dante Alighieri, connecting the location to broader cultural contexts. Overall, the postcard captures the essence of Merano-Meran and its social, cultural, and historical value.