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The postcard features a view of the Physical Laboratory at the University of Minnesota. The University of Minnesota is a public research university located in Minneapolis and St. Paul, Minnesota. The Physical Laboratory likely refers to a facility for conducting experiments and research in physics. The Rotograph Co., based in New York City, likely produced the postcard. This postcard was likely printed in Germany, as indicated by the parentheses. The postcard format suggests it was used for communication or as a souvenir.